I took part in an individual time crunching challenge in November 2020. All I knew was that I was going to receive the theme and details on Friday late fternoon, for an app design I had to deliver by Sunday night. Bring it on!A quick disclaimer: submission was in Spanish, that is why screens will be in Spanish as well.
Covid-19 in Spain was the context. The challenge was to create an app to connect people while social distancing, how can we keep connected through our mobile phones.
Hypothesis:I believe that creating an app that challenges groups to a common activity will bring back the spark and spontaneous connection while social distancing.
Having to present the idea of an app in so little time, I knew I had to administrate my time wisely. I decided that Friday was research, survey and interview day, to be able to process everything and have an idea by Saturday morning.I started by reading online on new behaviors and the consequences of the self-isolation times we are living in.
After this, I went to all my friend and family chat groups and started asking questions about connecting, what happened at the beginning of the pandemic and what was happening now, about 8/9 months after.
I also had an interview with a user that uses various apps and websites to communicate. Up to the date we spoke, there was not just one app that filled all the requirements she and her friends needed, but with a combination of existing ones they worked it out.She also agreed that having a common objective brings the group together and makes her feel as if they are all in the same room together.
With all my insights and information gathered I worked on some How Might We’s to sharpen the results and path the way for the creation of the app.
It is basic to know your users, so the following was not a minor detail in my research. By the time this challenge was completed, Spain had a curfew that had everyone at home by 10 pm. Spanish people are extremely social, and drinks and going out for dinner are some of the main ways people get together. The 10 pm curfew meant changing dinner times to afternoons or forgetting to meet for dinner.
Objective:As a user, I want to take part in a fun and original challenge with my friends to break the night routine in times of social distancing and curfews.
After processing all the information Dinner Winner was born. I created an app where the user creates a cooking challenge.The steps are the following:
We cannot ignore that apps need to make money, in this initial idea I did not want to have ads on it, so I thought of creating an alliance with a food delivery app to monetize it.The idea is simple, when the challenged user receives the ingredient list, he/she has the option to buy everything with Glovo, just one click away.
The final challenge within this challenge was to put all this knowledge and creation into only two pdf pages.Here’s the final result, where I tried to show all the work I did in the few time I had. Hope you like it!